Highlights
Some of the creative projects that I'm blessed to have worked on in my roles
UX/UI Design
Vets Now
Currently reviewing their website iteratively to improve UX sitewide and creating a design system that improves CTAs and accessibility and considers new service offerings (work not live yet).
Social Shifters
User research, onboarding flows, wireframes and UI kit for eLearning and community product, will assisting in product strategy and also redesigning landing page.
Nestlé
Lead designer on creating a design system and adapting their brand for their global corporate websites, while undertaking complex development and content challenges.
Twig Science
Lead designer at MadeBrave appointed by Twig's internal UX team to design UI and create a design system for one of their teaching products.
Bearsden Beauty
Relaunched website design to help their business during the pandemic, including writing new messaging to reassure customers and simplifying users journeys.
Branding & Print
Vets Now
Lead designer on rebrand and illustration in 2016, and leading on a wealth of work that followed covering campaigns, print and employer branding.
MadeBrave
Lead designer on evolving a new visual style for MadeBrave in 2019 and creating brand guidelines for internal use.
Skypark
Lead designer creating brand visual style for their existing logo and sub-brands, collaborating with copywriter and creative director on messaging.
Kiltwalk
Lead designer on full rebrand, guidelines creation, relaunch and event material designs for their 2016 walk and beyond.
Equi's Ice Cream
Rebrand and guidelines creation collaborating with copywriter on messaging, including full packaging range redesign and signage.
TheVeganKind
Creation of packaging designs and copywriting for flagship subscription products, and defining brand visual styles from two already existing logos.
Pedal for Scotland
Lead designer on full rebrand, illustration, guidelines creation, relaunch, event materials, and microsite design.
Inisoft
Lead designer on full rebrand for parent brand and four software products, creating brand guidelines and a design systems approach for each.
CitNow
Lead designer on full rebrand including multiple sub-brands, creating extensive brand guidelines and assets for their internal teams to use.
VioVet
Lead designer on rebrand for online pet pharmacy and store, defining visual style and illustration style into brand guidelines.
Nestlé
Lead designer on adapting Nestlé's new brand into digital and social media visual design systems and guidelines, while collaborating with their internal teams.
Vango
Lead designer on editorial design of Vango's 50th anniversary book, which won a creative award.
Peat Reekers
Creation of brand guidelines based on existing packaging, and marketing materials.
Kyoto
Branding and packaging design for bamboo dinnerware products.
SEP
Design direction on brand evolvement and website redesign.
Campaign & Art Direction
Vets Now Recruitment
Concept creation, art direction and design of 'A work life less ordinary' campaign promoting their employer brand UK-wide in print, PPC and social media.
Screenspace
Led creative and art director on 'content creators of the future' campaign, while also creating a campaign microsite, social media. A true collaborative effort with Wandren Media and The Gate.
Tennent's
Concept creation and art direction of 'Because life is bigger than beer' sustainability campaign, covering social media and out of home.
Jacobs
Lead designer and art director on
'Everything you do matters' employer brand and campaign, including campaign visual guidelines.
MadeBrave Values campaigns
Led on art direction, script-writing, production, project management and campaign assets for all four brand values campaigns to-date.
MadeBrave Snffrr
Concept creation, art direction and script writing for tech parody April Fool's film. Winning the company their first ever The Drum Chip Shop Award in 2015.
MadeBrave Breakfast Gin
Collaborator on April Fool's film concept creation, while assisting in script-writing, project management and production.
University of Stirling
Lead designer and art director on the 'Redefine' postgraduate campaign, including campaign guidelines.